Since Apple launched Apple Watch, smartwatch concept has been quickly adopted by market, and a huge smartwatch market has been opened up in a short amount of time. The data shows that size of Chinese smartwatch market in 2021 is 29.5 billion yuan, and is expected to exceed 40 billion yuan in 2025. The market also continues to move from bracelets to wristwatches.
Although Apple Watch, representative sports and health smart watch product, has been in existence for almost 7 years, market size and number of smart watch users is also increasing day by day, and number of users is also growing. fast, but for many However, smartwatches are still just a decoration, they are difficult to use as a necessary personal device, and many people are still not sure if they really need such a product.
Over past two years, Huawei, Xiaomi, OPPO, Samsung and many other brands have entered smart wearable market, making this market full of life. In second half of year, Apple, leader in smartwatches, and Meta, largest supplier of VR devices, will simultaneously launch new wearable devices in second half of year, followed by Samsung, Xiaomi, and other brand manufacturers. A series of new smart wearables has been released, which can be said to become an important new battlefield beyond smartphones.
However, with more and more products appearing in smartwatch market, it seems that everyone's views on smartwatches have not changed. In 2021, 16% of Chinese users will buy wearable watches for fashion decoration, and 80% of users will still wear their traditional watches after purchasing wearable watches.
Currently, consumer disputes over wearables still exist. To this day, question "Are smartwatches just necessary or useless?" continues to be a hot topic of discussion.
Some netizens have stated that there is no breakthrough in battery technology to support its powerful features, and battery life makes smartwatch a bit gaudy. There are also users who think that smart watches can help us check our health status at any time. Its real-time, portability and continuity advantages are unmatched by any other smart devices that try to monitor health, and it is very practical. .
So, smartwatch that almost everyone has is tasteless or just a must, and is it really that easy to use?
Before we can figure this out, we need to rethink smartwatches.
In past, clocks could only be used to tell time. With development of mobile technology, they can also be connected to Internet via smartphones or home networks. With reminders, navigation, calibration, monitoring, interaction, etc. or With many features, this new watch is called a smart watch.
On June 26, 2014, at I/O Developers Conference, Google introduced Android Wear, an operating system designed specifically for smartwatches. At same time, Samsung and LG introduced three models based on Gear Live, G Watch and Moto360. , Android Wear operating system. On September 10 of that year, Apple released Apple Watch, which Apple CEO Tim Cook called "a revolutionary product."
From beginning of smartwatches, many professionals believed that smartwatches will monitor and record your behavior at any time with various sensors and know you better than any computer, and then allow various IoT devices to automatically of your Services,This will be key to unlocking era of Internet of Things.
Unfortunately, at current level of technology, we are still far from era of Internet of things.
However, it should be noted that with emergence of one after another large manufacturers, market demand is gradually released, and user consumption of wearable devices is returning to rationality. This has become an important factor in stimulating market demand. , and also laid groundwork for iteration of wearables market as well as separation of major brands.
An example is Apple brand, which is a special category of smartwatches. Apple Watch is one of few categories where you can "sell a watch and buy a mobile phone". An hour of battery life is as good as week-long ultra-long battery life of domestic brand smart watches can not be matched, but with its high performance and support for interconnection and interaction with various iOS devices, and built-in high-precision sports health monitoring sensors made them indispensable market leaders. In era of Android Wear, it can be said that Android smartwatches are unlikely to have any impact on market position of Apple Watch.
Huawei has created digital WATCH series and WATCH GT series for high-end business people, FIT series and GT series for athletes, Huawei WATCH D series and children's watch series for professional health in general. > Product line layout extensive.
According to existing products on market, smart watches can be divided according to wearing system:
1. Smart watch equipped with Apple watchOS, Android Wear Os and a customized system based on it, Hongmeng Os, Tizen Os;
2. Smart watch with a simple system.
The difference between above two categories is that smart system watch can be installed with an app or even only with an eSIM card and has more smart functions that we can choose from, while simple system watch has a general performance and cheap This is "big bracelet" in Lei Jun's mouth.
According to main use cases and target groups, smart watches can be divided into:1. A smart watch suitable for most adults for everyday and business use
2. Smart watch for elderly and children;
This can be chosen according to your needs.
According to positioning of main functions, smart watches can be divided into:1. Sports and health monitoring;
2. Comprehensive intellectual experience.
The former is divided into simple step counting and comprehensive sports functions, while latter provides notifications and app extension functions. In addition, chips required for different built-in functions and accuracy of built-in sensors also differ.
In general, smart watches can be divided into children's watches, sports watches, health smart watches and GPS smart watches. Famous sports watch brands include Huawei, Amazfit, Apple, Garmin, etc., and well-known health smart watch brands include Dido, ADZ, and other brands.
After understanding this, let's look back. What can smart watches give us besides looks and time?
1. Newsletter and timely notificationWe can directly check SMS, WeChat and other message notifications on smart watch so that we don't miss important events. At same time, by setting vibration for incoming calls, we can be sure that mobile phone will be silent in public places. places and will not disturb others. If we buy a smart watch with e-sima function, we will be able to use it independently of mobile phone to a certain extent.
2. Sports health monitoring
As people continue to pay attention to health issues, sports features such as heart rate, blood oxygen, and exercise monitoring have become standard equipment on most smartwatches. in future, blood pressure, blood sugar, etc. have also become one of main functions of some smart watches.
Not only that, relying on more and more accurate sensors, smart watches are not only becoming more and more accurate in health monitoring, but also very accurate in behavior tracking and GPS location. Most smart watches now support Beidou, GPS, GLONASS, Galileo, five QZSS global positioning satellite systems, outdoor travel escort.
If smart watch is equipped with an NFC chip, it can replace access control card reading, which is very convenient; they are equipped with an eSIM card for making independent calls. It can be linked to mobile phones, and even some smart watches can be linked to smart home. The convenience of Internet of Things makes our daily life more fun.
In general, a smartwatch is a personal terminal that has both "decorative attributes" and "functional attributes". When choosing a smart watch, you need to understand who they are intended for and what needs they mainly pursue. For example, they are used by older people. If you buy too many watches with complex features, they become "chicken ribs". ". And if you want to keep track of your exercise, health, etc., this is really a very portable and easy to use "must have" product.
Huawei adheres to concept of "a watch is a watch". Watches should be used as independent terminals to show their unique environmental value. The watch has a feature that allows it to be permanently attached to a person's skin, so it can provide users with health data at all times.
So beautiful appearance can convince users to make a purchase decision, long battery life keeps users active, and health management truly reflects value of smartwatches. By continuing to improve battery life and health features, smartwatches can complete their evolution into "essential products."
If we want to buy a smart watch, it is recommended to determine our own needs and budget, and to do addition and subtraction well. As long as we don't buy inferior products, most of them can meet our most daily needs with right method of use.
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